Looks amazing! You just did something what we had in minds for 25 years.
Case Study
Comac Brand Animation Production
Comac (Co-Mac Clearance Hardware) is a leading Australian hardware retailer specializing in clearance hardware and building supplies. With a strong presence in the Australian market, Comac serves both professional contractors and DIY enthusiasts with quality products and exceptional service.
Brand AnimationB2BMarketing Production
The Challenge
Comac needed to transform their brand mascot into production-ready 3D animations for marketing use. They had simple 2D sketches and required a complete brand animation production solution that could be used across marketing channels. The challenge was delivering production-ready animations that aligned with their brand while providing full ownership for future marketing campaigns.
The Solution
We delivered complete brand animation production services, handling the entire pipeline from concept to final delivery. This included creating a fully rigged 3D mascot model, developing animatics, creating animation previews, and delivering production-ready animations. All assets were optimized for multi-channel marketing use. We provided complete Blender source files, giving Comac full ownership and the ability to create future animations independently.
1
3D Mascot Creation & Rigging
We created a fully rigged 3D model of Comac Boy with advanced facial and body controls, ensuring smooth and expressive animations.
2
Client Input & Sketches
The client provided simple sketches on paper with pen, outlining their vision for the animation series. These sketches served as our creative foundation.
3
Animatic Development
We transformed the sketches into a sequence, creating an animatic to establish timing, pacing, and overall flow. Multiple revision rounds ensured perfect alignment with client expectations.
4
Animation Preview
Before final rendering, we created an animation preview without proper lighting to preview how the 3D animation would look, allowing the client to visualize the final result.
5
Pre-Rendering Alignment & Client Approval
Before final rendering, we created preview images to align with the client's vision. These pre-rendering shots allowed Comac to review composition, lighting, and character positioning, ensuring everything matched their expectations before committing to the final render pipeline.
6
Polished 3D Animation
The final step involved creating the polished, production-ready 3D animation series, complete with front flip and backflip sequences as requested by the client.
Process Gallery
Explore the complete brand animation production pipeline for Comac, from initial sketches to production-ready animations. Each stage showcases our production process and attention to detail.
Click on any video or image to view in full screen
3D Model Preview - The fully rigged Comac Boy character ready for animation
Client Input vs Final Output - See how simple sketches transformed into polished 3D animation
Animatic Stage - Initial timing and motion planning based on client sketches
Block Animation - Preview of how the final 3D animation would look
Process Overview - Complete journey from sketch to final polished animation
Final Animation - Polished 3D animation ready for production use
The Results
Comac received production-ready 3D animations featuring Comac Boy performing various actions, including front flips and backflips for intro and outro sequences. The animations are ready for immediate use across marketing channels including social media, websites, and promotional content. Complete Blender 3D source files were delivered, giving Comac full ownership and the flexibility to extend the character and animations for future marketing campaigns without additional production costs.
Brand Animation Production Services
Our brand animation production services handle the complete pipeline from concept to delivery. We deliver production-ready animations optimized for multi-channel marketing use, along with complete source files for future flexibility.
The Comac project demonstrates our brand animation production approach: transforming simple sketches into production-ready 3D animations ready for immediate marketing use. We delivered complete source files, enabling Comac to create future animations independently.
Whether you need brand mascot animations, character animations, or complete animation series, we deliver production-ready assets with full source file ownership for maximum marketing flexibility.
Complete Animation Production Pipeline
Our production pipeline covers every stage: 3D modeling and rigging, animatic development, animation previews, and final rendering. Each stage includes client review to ensure alignment with brand identity.
For Comac, we established timing through animatics, created preview animations for approval, and delivered production-ready animations optimized for marketing use. The complete pipeline ensures quality while maintaining efficiency.
This structured production approach delivers production-ready animations that meet brand requirements and are ready for immediate marketing deployment across all channels.
Production-Ready Brand Animations
Production-ready brand animations are optimized for immediate marketing use across web, social media, and broadcast channels. Unlike basic animations, production-ready assets require no additional work before deployment.
The Comac animations were delivered production-ready, optimized for multiple marketing channels. Complete Blender source files were included, giving Comac full ownership and the ability to create future animations without additional production costs.
Our brand animation production services deliver production-ready animations with complete source file ownership, providing maximum value and flexibility for your marketing campaigns.
Frequently Asked Questions
Ready for Brand Animation Production?
Let's discuss how our brand animation production services can deliver production-ready animations for your marketing campaigns.